Goal: Convert local plumbers and contractors from cold contacts into repeat buyers through a structured email journey.
⚙️ STRATEGIC OVERVIEW
* Audience: Licensed plumbers, contractors, and facilities managers in NY metro.
* Tone: No-nonsense, helpful, pro-to-pro. Speak their language: price, speed, availability, convenience.
* Core Pillars:
* Product Access → “Everything You Need in One Place”
